Unlimited Innovation

Heineken approached Unlimited Innovation to come up with cooling accessories for its newly introduced DraughtKeg. Both fast cooling and keeping cool were crucial. Additionally, the accessories had to stress the core brand values, while optimizing the experience. To this date, this project has been the most encompassing, including all our product design and development stages. Heineken even asked us to help them manufacture the following chosen concepts: Ice Bucket, Chill Pack, York Docking Station and the Beer Pod. So specifically, our project phases included: 

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• Observation & Analysis

  • problem description

  • innovation strategy

• Ideation

  • brainstorming

  • design

• Creation

  • concept development/ engineering

  • prototyping

  • branding, visual identity

• Realisation

  • product/ project management

  • manufacturing

• Market introduction

  • Photoshoot